Earlier I introduced you to the Daily Bugle. A viral website being used to market Spider-Man by pretending to be the actual Daily Bugle from the comic-books releasing faux news-stories following the aftermath of the events in ‘Amazing Spider-Man’ with The Lizard. However, these news stories aren’t just a bit of fluff, some of them actually seem to be harbouring clues for what to expect in the next Spider-Man film.
For example the first article published hinted that the police were monitoring a Russian mobster trying to consolidate organised crime in Manhattan, describing him as a ‘Big Man’. I felt that this was a rather obvious (given the benefit of hindsight) reference to the introduction of Paul Giamatti’s villain Rhino. So what else is the Daily Bugle telling us?
Well, The next article is headlined ‘Arachnophobia Bites the Big Apple’ and gives us another Pie Chart suggesting that just under half of the citizens of New York are as scared of Spider-Man as they were The Lizard and that the majority of them fully expect super human activity to increase
So it seems that the seeds of discontent are being sewn for Spider-Man he’s losing the trust of the people (not that in Sony’s films he ever really had it) and another article published slightly later seems to be building towards the idea that Spider-Man will be a hated public figure. And this article is written by none other than J. Jonah Jameson, the editor of the Daily Bugle, himself and it’s entitled “Spider-Man: Threat or Menace”.
An Editorial from Daily Bugle publisher J. Jonah Jameson
Last night, I walked out of the 6-train at 96th Street, only to be greeted by a freshly painted graffiti tag of a large red spider painted on a wooden construction fence.
Generally, I ignore the “modern art” of the masses. I must be far too uncivilized to appreciate the subtle nuances of the work. But in this case, the meaning was not open to interpretation.
Do the young people of this city really want to turn the mysterious creature known as Spider-Man into some kind of modern-day Robin Hood?
It has been three months since the terrorist attack at Oscorp Tower in Midtown Manhattan. Three months since a man who had changed into a seven-foot tall lizard battled against another man in a red and blue unitard who could crawl up walls. Three months since the city was introduced to a new status quo, one that will adversely affect the entire planet. It has been three months, and we know nothing more about the man called Spider-Man than we did on that terrible night.
This masked, web-slinging vigilante has refused to identify himself. He has given no public statements. He has refused to be interviewed by the police. He has repeatedly refused requests from the media, including from this paper, to provide some assurance to the people of this city that he means us no harm.
Who appointed him as the new sheriff in town? I didn’t. Did you?
What gives him the moral, much less legal, authority to decide who deserves punishment and how that punishment should be doled out?
Heroes do not need to promote their actions, but they also do not hide from the people they help. Until Spider-Man tells us more about himself, he is no hero. I dare him to prove me wrong.
So there you have it. It looks like a sort-of witch-hunt will be lead against Spider-Man with Jonah Jameson using his considerable press influence to stir up trouble and make things hard for the Webslinger. When ‘Amazing Spider-Man 2′ comes around Peter Parker might not be everybody’s favourite neighbourhood Spider-Man.
However and perhaps even more interesting is that it hints at the possibility of the Editor of the Daily Bugle appearing in ‘Amazing Spider-Man 2′ after being noticeably absent in the first instalment of the Spider-Man reboot. The question is, who will Sony be getting to replace a pitch-perfect J.K Simmons as the iconic blustering Spider-Man detractor?
I’ll be back with more clues from the Daily Bugle! Be sure to keep an eye out!
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